Prudential Value Range Marketing-PVRM- Benefits Buyers and Sellers
Your agent should do a comparable market analysis with a one mile radius, if possible. Keep your asking price within 4-5 percent of the current market value. If your agent says anything higher…rethink the agent.
As much as you’d like to believe it, your house probably isn’t worth 10-15 percent more than your neighbors. Again, if your real estate agent suggests that is more valuable and suggests a higher asking price have them explain why.
You may have added a lot to your home over the years. In this buyers market with so many homes for sale the additional perks will not make it more saleable BUT more want-able.
One of the things a seller doesn’t want is a hint of desperation. If you over price in the beginning and a price change comes later, this desperation sign will appear “PRICE REDUCED.” Then possible buyers will offer lower bids than the new low price.
Prudential offers what is called a PVRM. Properties marketed using PVRM can appear in many more “range of affordability” searches, exposing a seller’s property to more prospective buyers which generates stronger activity, helps initiate offers and encourages the buyer and seller to begin the process of negotiating the sales price. Compared to using the traditional fixed price, which can easily be seen as overpriced and slow down the selling process.
How Does PVRM Benefit Sellers?
- When selling your property, consider these key benefits:
- Increased Marketing Exposure for Your Property
- Eliminates the Need for Price Reductions
- Accelerates the Sales Process by Encouraging More Offers
- Optimizes Final Sales Price Allowing True Market Forces to Determine Maximum Price
- Attracts more qualified buyers and creates more competition for your house.
How Does PVRM Benefit Buyers?
When shopping for a new home, consider these key benefits:
- Buyers have a price range to work within
- Allows the buyer to entertain possible homes that they would not have with a set price
- Allows them to see a negotiable realistic range of pricing acceptable to the seller
- Gives an easier entrance into negotiations, thus less stress.
In the end, it is up to you the seller on which pricing to use.
Feel free to visit my web-site www.MobileBaldwinHomes.com to get to know me a little more and find out how I can help you sell your home and/or find you a home in Mobile or Baldwin Counties Alabama. Contact information for Marie Dickinson is located there as well.
Market analysis- http://www.mariedickinson.com/
buyers market – http://www.investorwords.com/641/buyers_market.html
PVRM-
Mobile AL- http://www.cityofmobile.org/
Baldwin- http://www.co.baldwin.al.us/PageView.asp?PageType=R&edit_id=1
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So, How DOES Prudential Value Range Marketing Work?
Traditionally, property owners desiring to sell their property have been limited to a fixed price when advertising their property for sale. By using the traditional fixed price method you run the risk of overpricing which can slow the process of selling your property and limit the number of buyers exposed to your property. Traditional pricing also sets an artificial pricing ceiling.